The cognitive process and consumer’s reaction to fashion marketing

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The cognitive process and consumer’s reaction to fashion marketing campaign

Literature review instructions:

• Customer segment: 16-25 age, UK consumers
• Objectives:
– Identify new fashion marketing strategies that are engaging existing customers.
– Understand the cognitive process of how customers get influenced by fashion companies (societies influences)
• Most recent literature review
• Apply critical analysis on literature review.

 

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