Microsoft’s Marketing Strategy research papers discuss how Microsoft

Microsoft’s Marketing Strategy research papers discuss how Microsoft is in a high-stake race with Google and other search engines for the next new thing in Internet advertising.
Exploring Microsoft’s marketing strategy can be done in a custom research paper ordered from Paper Masters. Our writers can analyze any marketing strategy and give you an in-depth, detailed report, like the outline you see here for Microsoft.
In an effort to overcome the competition, Microsoft is in a high-stake race against Google and other search engines for the next new thing in Internet advertising. Advertisers are expected to do business with the first company that can step into a new form of advertising online, an investment that can put the $600 billion global ad business in either Microsoft or Google’s hands. Both Microsoft and Google have showed interest in two major advertising companies that seem to have the solution: aQuantive, Inc. and DoubleClick. aQuantive, Inc. is associated with one of the most successful families of digital marketing companies in the world and is sought after by Microsoft for $6 billion. DoubleClick, “…enables agencies, marketers and publishers to work together successfully and profit from their digital marketing investments,” and it seems to be leaning towards Google as the battleground balances out for the competition.

Write a Business or MBA marketing plan and/or research paper on Microsoft’s current or future marketing strategy for customers wanting to do online advertisement. It should reflect on the latest advertising approach mentioned above.

An excellent marketing strategy research paper will include:

Summary of Microsoft’s marketing plan

Strategic focus and plan: Mission, goals, core competency and sustainable competitive advantage

Situation analysis: SWOT, Industry, competitive, company, and customer analysis

Market-product focus: marketing objective, target market, positioning

Marketing program: product strategy, price strategy, promotion strategy, place strategy

Financial data and projections

Plan to implement the strategy

Plan to evaluate and control the strategies

And sources: annual reports, journal articles, newspaper articles, Internet articles, etc.

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