What strategies does the organization use to drive innovation and sustain competitive advantage?
– Intro. – Executive summary on Nike and why Nike was chosen, concentrating on its innovative capabilities and the relevance of innovation in its markets. About 270 words (Reference two University Library references: 1 regarding the company and 1 that can be applied to the firm’s situation). – Discuss the “whys” of innovation relative to the company you have selected. What strategies does the organization use to drive innovation and sustain competitive advantage? About 270. – Conclusion. Total paper should be 1050-1200 words.
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