What is the importance of this type of promotion when trying to increase sales and profits?

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Part 1: How About a Happy Meal? Complete your readings and answer the following questions: •McDonald’s believes in internal promotions when filling vacant executive positions. What is the importance of this type of promotion when trying to increase sales and profits? •How did McDonald’s use the coalignment model to respond to changes in its external environment?

Part 2: Follow the Leaders! Leadership is the key to the growth of industries and nations. For the hospitality industry to experience growth, organizations must strive to become leaders in their sector of the industry. Research the Internet and answer the following questions: •Who is the leader in the lodging industry? •Who is the leader in the foodservice industry? •Why do you believe they are the leaders? •What makes them leaders?

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