# What is the elasticity of the demand for cookbooks bought this way

ey Assignment Draft

a company
that will sell cookbooks online. Justcookbooks.com is scheduled to
launch 6
months from today. You estimate that the annual cost of this
follows:

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Technology (Web design and maintenance)

\$5,000

postage and handling

\$1,000

Miscellaneous

\$3,000

Inventory of cookbooks

\$2,000

Equipment

\$4,000

\$1,000

Part I

Deliverable Length: 1 graph plus
calculations

You must give up your full-time job, which paid \$50,000 per
year, and you
worked part-time for half of the year.

The average retail price of the cookbooks will be \$30, and their
average cost
will be \$20.

Assume that the equation for demand is Q = 40,000 – 500P,
where
Q = the number of cookbooks sold per month

P = the retail price of books.

Show what the demand curve would look like if you sold the
books between
\$25 and \$35.

What is the elasticity of the demand for cookbooks bought this
way?

Is the business worth pursuing so far?

Suppose that you expect to sell about 22,000 cookbooks per
month online, and
What are your
total costs?

What market structure have you entered, and why?

What can you do to guarantee success in this market?

What pricing strategy might you use?

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