What are some practical issues to consider when conducting research on the Internet?

1. What are some practical issues to consider when conducting research on the Internet? What are some of the advantages and disadvantages of conducting studies online? 2. What are your thoughts on the ecological validity of Internet research? Specifically, given the de-individuation and self-presentation bias (e.g., via one’s avatar) that can occur on the Internet, would you expect a sample of Internet participants’ responses on attitude and behavioral intent measures to reflect the attitudes and intentions of a non-Internet sample? Would you expect Internet responses to differ based on where you recruited participants? For example, would you expect ecological validity to be greatest for a sample recruited from Second Life, Amazon’s crowdsourcing website Mechanical Turk, or Facebook? Are all Internet sources created equal when it comes to recruiting participants—why or why not? If we consider the Internet a type of “field setting,” is it possible to collect indirect or unobtrusive measures in an Internet sample—what would be an example?


 

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