Using the organization you chose, think about their products and analyze the process of developing an effective media strategy.
Using the organization you chose, think about their products and analyze the process of developing an effective media strategy.
375 words and four references
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Resources
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- Discussion Participation Scoring Guide.Traditional media is still an effective method of reaching consumers. Evaluate these methods and provide your assessment of their future direction and value. In your discussion, select one media outlet, such as newspaper or TV, and discuss how it can best be used to meet IMC objectives. Also discuss the challenges that this media has when competing with more modern channels, such as the Internet.Response GuidelinesRespond to the posts of at least two other learners in a minimum of 50 words. In your response, offer additional insight, questions, or challenges to foster the learning experience. Take the discussion to the next level by challenging your fellow learners and posing thought-provoking questions.
350 words and three references
Media Strategy
Resources
- Discussion Participation Scoring Guide.Traditional media is still an effective method of reaching consumers. Evaluate these methods and provide your assessment of their future direction and value. In your discussion, select one media outlet, such as newspaper or TV, and discuss how it can best be used to meet IMC objectives. Also discuss the challenges that this media has when competing with more modern channels, such as the Internet.Response GuidelinesRespond to the posts of at least two other learners in a minimum of 50 words. In your response, offer additional insight, questions, or challenges to foster the learning experience. Take the discussion to the next level by challenging your fellow learners and posing thought-provoking questions.
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- Discussion Participation Scoring Guide.One of the most important portions of an IMC plan is the development of a media strategy that supports objectives using traditional media. Selecting the best media channel to reach consumers is very challenging. Using the organization you chose, think about their products and analyze the process of developing an effective media strategy.Response GuidelinesRespond to the posts of at least two other learners in a minimum of 50 words. In your response, offer additional insight, questions, or challenges to foster the learning experience. Take the discussion to the next level by challenging your fellow learners and posing thought-provoking questions.
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