Unit-VI-Case-Study-management-homework-help

Unit VI Case Study

Write a two- to three-page analysis using the Case Study on pages 295-297 in your textbook, “Kelly’s Assignment in Japan.”
BBA 2551, Intercultural Management 3
Your analysis should address the following questions:
1. Explain the clashes in culture, customs, and expectations that occurred in this situation. 2. What stage of culture shock is Kelly’s family experiencing? 3. Turn back the clock to when Kelly was offered the position in Tokyo. What, if anything, should have been done differently, and by whom? 4. You are Kelly. What should you do now?
Your case study analysis should follow APA guidelines for formatting of all resources, both in-text and as references. Your analysis should include a title page and should include a separate reference page. Pages attached below.

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Unit VI Case Study
For this assignment, you will read a case and answer a series of questions concerning an analysis of ethical considerations governing marketing practices, as leaders are responsible for such endeavors. Begin by reading the following case, which can be located within the Business Source Complete database of the CSU Online Library.
Datamonitor. (2010, July). Ambush marketing case study: Successfully leveraging high-profile events to raise brand profile. Then, draft a two-page paper by addressing each of the following items:
In your own words, how would you describe “ambush marketing”? Include two examples with your description. What are the advantages and disadvantages (risks and consequences) of ambush marketing?  What was Bavaria Beer hoping to achieve through its ambush marketing tactics?  Would you consider Bavaria Beer’s ambush marketing an unethical practice or simply a competitive strategy? Explain.  Can ambush marketing be both intentional and unintentional? Explain.  As a leader of an organization, would you allow the practice of ambush marketing? Explain. Be sure to demonstrate a clear analysis as you address each question. Use APA style to format your assignment. For assistance in formatting your paper, refer to the Citation Guide. You are not required to complete additional research for this assignment; however, if you do, use APA Style to cite your sources.


 
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