Undertake-a-swot-and-external-analysis-of-Blackmores-in-Australia-marketing-homework-help

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Please undertake a swot and external analysis of Blackmores company in Australia. Please note: analyse Australian situation only.

External Analysis includes:

The environment in which a company operates must be understood and detailed. Existing market and consumer behaviour analysis must be completed. Further, you must understand the competitive landscape. Finally, a product or service history and evaluation should be included.

Macro Environmental Factors:

• Undertake an external environmental analysis by examining the many different external factors affecting an organisation.

1. Political (Current and potential influences from political pressures).

2. Economic (The local, national and world economy impact). E.g. personal income rate, disposable income, average household debit, personal saving rate, unemployment rate, inflation rates, interest rates, exchange rate(s), taxation rate(s), government budget allocation, gross domestic product.

3. Socio-cultural (Consist of customs, lifestyles, and values that characterise the society in which the company operates). E.g. attitudes to work life balance, workforce diversity, healthy living, shift in preference for product or service features, shift to more part-time workers, changing marital relationships, attitudes towards being green, effects of changes in cultural mix.

4. Technological (The effect of new and emerging technology). E.g. web for business transactions, technology for your products, technology for your process, genetic engineering, voice recognition computing, fibre-optics, electronic communications, composite materials, nanotechnology. o Legal (The effect of national and world legislation). E.g. labour laws, taxation laws, deregulation / privatisation, competition watchdog, legislative changes, tort law reform.

5. Environmental (The local, national and world environmental issues).

6. Demographic (The macro demographic analysis will identify trends in population growth at relevant ages for your industry). E.g. population growth, age mix of population, multi-cultural trends, geographic distribution of population, type of skills required by businesses. (Kotler & Keller 2011)

 

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