Read article (airline industry) I choose this article: airline industry and attached it, which is attached by the documents. Prepare an analysis of the case and how its structure dictates its strategic position. Describe, analyze, and evaluate the case firm’s strategy.

Additional Guidelines:

For this assignment, your content (focus and sequencing and your conclusion) scores will be determined by how well you follow IAU’s “Case Study Analysis” guidelines (see below and I also attached the word document as well)

Also include a conclusion, as required by the grading rubric in our syllabus.

Obviously, the guidelines below can be directly applied to the Eastman Kodak case study, but you will need to adapt them to apply to either of the other two (potato industry or airline industry), as these cases are not company-specific. In all cases, you will need to do additional research on the company and/or industry.

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Strategic Issues

It is essential that early on in your paper that you provide a sharply focused diagnosis of strategic issues, key problems, and key issues (these can be subsections) and you can demonstrate a good grasp of the company’s present situation. Make sure that you can identify the firm’s strategy and that you can pinpoint whatever strategy implementation issues that may exist. Check with your text, handouts, and any other analytical guides that may be of help. State problems and other factors as clearly and succinctly as you can.

Analysis and Evaluation

This is usually the hardest part of the report. Analysis is hard work! Check out the firm’s (company’s) financial ratios, its profit margins, and rates of return, and its capital structure, and decide how strong the firm is financially. Use the book or other financial texts to assist in this effort. Similarly, look at marketing, production, managerial competence, and other factors underlying the organization’s strategic success and failures. Decide whether the firm has valuable resource strengths and competencies and if so, whether it is capitalizing on a strategic advantage.

Check to see if the firm’s strategy is producing satisfactory results and determine the reason why or why not. Probe the nature and strength of competitive forces confronting the enterprise. Decide whether and why the firm’s competitive position is getting stronger or weaker.

You are obliged to offer analysis and evidence to back up your conclusions. Do not rely on unsupported opinions, overgeneralizations, and platitudes as substitutes for tight, logical argument backed up with facts and figures.

Demonstrate that you have command of the strategic concepts and analytical tools to which you have been exposed. Do not be afraid to use quantitative calculations, tables, charts, and graphs. It is better to put them in the body of the report vice listing them at the end.

Your interpretation of evidence should be reasonable and objective. Be wary of preparing a one-sided argument that omits all aspects not favorable to your conclusions. Likewise, try not to exaggerate or over-dramatize. Endeavor to inject balance to your analysis and to avoid emotional rhetoric. Never use “I think,” “I feel,” and “I believe.” Do not use first person.

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Again, the above guidelines can be directly applied to the Eastman Kodak case study, but you will need to adapt them to apply to either of the other two (potato industry or airline industry), as these cases are not company-specific. In all cases, you will need to do additional research on the company and/or industry.

Additional Hints:

The market structure –the subject of our studies this week– of the industry in which the company competes is very relevant to your analysis. Be certain to identify and include the market structure of the industry in your analysis and how the company’s strategy relates to it.

 

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