Assessment 1: Consumer Behaviour Individual Assignment (30%)Students are required to develop a Consumer Behaviour Report to be submitted to the Managing Director of a Medium to High Involvement Brand/Product of your choice to outline the key issues facing the company in terms of consumer behavioural issues. The Report will cover the following areas:1. Situation Analysis of the Company2. Target Market Description3. Target Market Decision Making Process4. Social Influences on Buying Behaviour5. Psychological Influences on Buying Behaviour6. Marketing Strategy RecommendationsPlease strictly follow the rules & requirement.
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