Latent market
MKT 505 WEEK 11 DISCUSSION LATEST
Week eleven: Wrap up
1. A latent market (latent demand) is one in which demand would materialize if an appropriate product was available (ie. flying car). Name a product that you wish was on the marketplace, and briefly explain why you would like to purchase that product.
2. In your opinion, what is the major factor that has contributed to the success of e-commerce? Provide an example to substantiate your answer.
3. If you could change one thing about this course, what would you change?
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