In this unit, you become the sole owner of a healthcare organization. You would like to increase marketing potential while maintaining social responsibility within your field. As a new owner, you are not afforded a budget to hire a marketing expert and must develop the marketing strategy and subsequent collateral materials yourself. Your objective for this unit is to develop a marketing package that promotes your healthcare organization. By the end of this unit, you will become the subject matter expert on developing and deploying a marketing strategy for a healthcare organization. ● Submit your marketing package as one (1) Word document. To do this, you will need to use Page Break and copy/paste functions. Failure to submit your marketing package into one (1) document may result in a grade reduction. ● Your final submission must include each of the following: ● Professional letter from you to the local Chamber of Commerce introducing your new healthcare organization to the community. This is your opportunity to make a good, first impression, so be sure to incorporate the elements you would want to promote. ● Identify the 5 P’s of healthcare marketing in your organization ● Create mission and vision statements ● Develop codes of professional conduct which support social responsibility in your select healthcare field ● Design a print advertisement (e.g. billboard, bus, newspaper, etc.). You will provide the print advertisement that you create on a separate page in your marketing package. ● All materials in your marketing packet must be completely original.
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