identify all the principles and discuss the pros and cons of David Beckham endorsing different products and services.
identify all the principles and discuss the pros
and cons of David Beckham endorsing different products and services.
Question 1
“Brand Beckham’s multiple personalities or identities are what makes him unique
and valuable and can add value to many different products and services.”
There are seven (7) principles in creating effective advertisements. Based on the
portion of case study quoted above, identify all the principles and discuss the pros
and cons of David Beckham endorsing different products and services.
(30 marks)
Question 2
Event marketing is similar to sponsorship marketing and the main difference is that
event marketing involves a company supporting a specific event. Assume ONE (1)
of the sponsors in the case study decides to carry out event marketing instead of
sponsorship, list FIVE (5) key steps in their preparing for events. Explain your
answers with specific examples based on the information in the case study.
(30 marks)
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