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Week 3 Individual Project
Deliverable length: 200 – 250 word minimum
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Order Paper NowCourse Objective(s):
- Contrast different ownership / management structure common in lodging
A package is one or more items offered to attract groups and guests for a single price. They may be rooms-only packages, or they could include more items such as meals, rental vehicles, or even shows and other entertainment options.
You are the sales and marketing manager of a full-service hotel located in a metropolitan area of a major city. Your hotel provides convention facilities; family accommodations; and good options for couples, newlyweds, anniversaries, and holidays.
- You must develop a package for promotion in the coming year: (select one)
- A package for conventions
- A package for newlyweds
- A package for holiday
- Determine which items you will include in each of these packages.
- For the package you create, discuss the target market (e.g., individuals, groups, leisure travelers, or business travelers).
- After you have created the package, compose a summary of why the package offers an advantage from a marketing/sales perspective.