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Learning Outcomes:

  • Demonstrate a solid understanding of overall marketing concepts, goals and strategies within the context of organizations goals and strategies (Lo 1.1).
  • Explain issues pertaining to marketing environment both internally and externally (Lo 1.2)

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Assignment Question(s):(Marks- 05)

CRITICAL WRITING

From the real national/international market, select any publicly listed company (listed in the Stock market). Critically analyze the chosen company based on the following questions.

1.Conduct a SWOT analysis for your chosen company based on your research.

2.Examine the 4 P’s of your chosen company based on the information given.

3.Use the porter’s five forces model to critically analyze the competitive structure of the organization.

NB

  • You are supposed to choose a publicly listed company from the Stock Market.
  • You should use references (company website, financial databases, etc…)
  • While referencing, use APA reference style.
  • All students are encouraged to use their own words.

Answer:

1.

2.

3.

.

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1. at lest 7 references

2. no copy your words .

3. Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions.

 
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