Marketing Audit and Market Overview
Continue working on the Marketing Plan. The assignments in Weeks One through Four will culminate in the Marketing Plan: Final Paper in Week Five.
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In a two- to three-page paper (not including the title and the reference pages), conduct a SWOTT analysis to identify the strengths, weaknesses, opportunities, threats, and trends of your good or service.
Using the information obtained from your SWOTT analysis, describe the target market for your good or service. Identify the customer segments served by the company using examples, and explain how the customers’ needs and wants are different for each segment. Discuss the possible consequences of each element of the SWOTT analysis on your ability to create and implement marketing strategy and accomplish your corporate objectives.
Your paper must include a minimum of two scholarly sources, not including the textbook, and be formatted according to APA Style guidelines.
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