Defining a Topic
The purpose of this assignment is to select and further define the topic for your research paper Solving a Business Problem due in Unit 9.
Preparation: Finalize a Topic
Reflect on what you have learned about RPZ Marketing. Think about what you see as the company’s current strengths and opportunities as well as its potential weaknesses and challenges. Review what you wrote in the Unit 3 discussion Identifying a Business Problem. Choose the problem you identified in Unit 3 or another problem that interests you enough to study it further. If you are choosing a new problem clearly describe the specific problem currently facing RPZ. Here is an example of the kind of thinking you might pursue:
I have always been interested in the ways in which leaders guide their organizations through times of change. From reading the RPZ scenarios it appears that this company is in exactly that kind of situation having acquired a company that immediately increases its size and reach. On the other hand it is a situation that could lead to internal conflicts and could be very difficult to manage. What are the most important things that a leader needs to pay attention to in a situation like this? That is what I would like to find out more about.
Use one of the following sample topic areas or create your own:
Describe Your Area of Interest
Begin your assignment by addressing the following:
Develop Your Problem Statement
Based on your answers to the previous prompts develop a problem statement specific to the problem facing RPZ. This statement will be used to guide your research in Unit 7 and your writing in Unit 9.
A problem statement is more than a sentence that describes a topic or poses a question. A problem statement includes a series of one to three bold sentences that presents a point of view an opinion or an idea that is arguable. Because it is arguable a problem statement goes beyond making an observation; it makes a case for or against something. Developing a problem statement requires that you consider a variety of information and perspectives about your topic.
Your problem statement should describe:
One way that organizations can continue to grow is to acquire other organizations. Even when an acquisition seems to make sense putting the companies together is not an easy task and can lead to disruptive times for both the acquirer and the acquired. Leaders of the RPZ Marketing have a critical role in guiding that process through strategic planning.
In Unit 7 you will have the opportunity to revise and refine your problem statement based on what you learn through your research.
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