Creating three reasons why sustainable competitive advantage should or should not guide goal creation

Subject: Business    / General Business

In Its Official! The End of Competitive Advantage, Denning claims that “Sustainable competitive advantage as a strategic goal making tool is still viable for the business organization today.”

NOTE: For this activity, you will be forced to argue for one perspective or the other. (Even if you do not actually agree, you must argue for the position you have been assigned!)

If your last name begins with a letter from A-K, you will present arguments for why organizations should not create goals based on gaining a sustainable competitive advantage (note: some competitive advantage (e.g. product, price, placement) is always necessary, so you should focus on sustainability of competitive advantage).

If your last names beings with a letter from L-Z, you will present arguments for why organizations should create goals based on gaining a sustainable competitive advantage (note: some competitive advantage (e.g. product, price, placement) is always necessary, so you should focus on sustainability of competitive advantage).

Create an initial post:

Addressing Theme 1 by:

1. Defining competitive advantage.

2. Describing the importance of competitive advantage.

3. Describing three ways organizations can gain competitive advantage.

Addressing Theme 2 by:

1. Describing the role of leaders in creating and maintaining a competitive advantage.

2. Creating one strategy that your organization (the place where you work, or some place you would like to work) could use to gain a competitive advantage (specifically you should: identify the goal, describe why it is important, evaluate the competition, and create a minimum three step process for achieving the goal).

Presenting your respective case:

1. Creating three reasons why sustainable competitive advantage should or should not guide goal creation (again, last name A-K, you are making the case that organizations should not be guided by the creation of sustainable competitive advantage; last name L-Z, you are making the case that organizations should be guided by the creation of sustainable competitive advantage).

You must include at least five in-text citations and three references in your initial post.

At least 3-5 paragraphs covering all the questions.

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