Each student will submit one individually prepared case write-up for the case: What business is Zara in (Revised)? Please do not discuss your individual case write-up with other students. This assignment is to be an individual effort. Please write the case from the perspective of the decision maker. The case is a maximum of five pages, single-spaced, using 12 point Times New Roman font, with 1 inch margins.
Appendices need to be original, that is please do not copy & paste information from the case. Rather, create your own original tables/figures using data from the case. You may decide to include the analysis worksheets as original appendices (e.g., Appendix 1 â€“ Five Forces Figure, Appendix 2 â€“ VRIO Table). Appendices are not included in the word count. Please cite each appendix in the body of the paper (e.g., As outlined in Appendix 1, the industryâ€™s Five Forces are weak).
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