ASSESSMENT BRIEF 03 Subject Code and Title MGMT-
ASSESSMENT BRIEF 03 Subject Code and Title MGMT-6005 Creativity Innovation and Entrepreneurship Assessment Assessment 3: Business Pitch Deck – Final + Demo of Prototype Individual/Group Individual or Pairs Length 15 minutes Learning Outcomes 1 2 3 4 5 6 Submission Assessment 3: End of module 6.2 Weighting 40% Total Marks 100 marks Instructions Length: 15 minute Presentation (including visual aids and key research findings) + 5 minute product walkthrough Task: Individual or in Pairs presentation of final pitch following the below structure: 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. a. b. c. d. 13. Problem- 1-2 sentences Solution1-2 sentences Business Model- (1-2 sentences explaining how you make money) Competition- preferable in the 2-axis format (McClure 2013) or another suitable way Unique Value Proposition- what makes you unique better and different from the competition Total Addressable Market- this will be an estimate Demographic of customer segment – Primary Market Segment- (your early adopters) – not mass market please Technology (if applicable) Total Addressable Market Size TeamKey People Revenue Models / Pricing Financial Projections (models and metrics) Expense Assumptions Revenue Assumptions Customer Acquisition Costs KPIs Marketing plan- a proposal of how your group would launch its organisation MGMT6005_Assessment_Brief_03.Docx Page1of6 14.Data from 20+ user interviews presented in bar / pie charts (data visualization)update with any additional info since Assessment 2B presentation Hypothesis Template (updated) User Interview Script (updated) Business Model Canvas (updated) Value Proposition Canvas Worksheets (updated) PROTOTYPE Screens -Full walkthrough of prototype take the class through a complete click-through tour of your product on your prototype platform. Should be a complete user journey from the landing page through to the end goal of what your groups service product or platform provides your user. 15. 16. 17. 18. 19. Learning Outcomes: Critically evaluate and synthesise the fundamental theories of creative entrepreneurship Apply theories of entrepreneurship to analysing and addressing real world problems Distinguish and survey the target market to clarify user needs and preference Critically analyse the role of the user in the development of the product or service. Design and present a business solution that meets the objectives of a solving the problem as identified Analyse the financial viability of the business model and solution developed. MGMT6005_Assessment_Brief_03.Docx Page2of6 Learning Rubrics Assessment Attributes Fail (Unacceptable) Pass (Functional) Credit (Proficient) Distinction (Advanced) High Distinction (Exceptional) Points 0-49 50-64 65-74 75-84 85-100 Understanding of research principles and methods applicable to MBA 15% The focus for the research question(s) or basis for the project is unclear. The rationale for the research methodology is inappropriate for the research question/project. 0-7.35 The focus for the research question(s) or basis for project is clear. The rationale for the research methodology is appropriate for the research question/project. 7.5-9.6 The focus for the research question(s) or basis for project is clear. The rationale for the research methodology is stated and appropriate for the research question/project. 9.75-11.1 The focus for the research question(s) or basis for project is clear. The rationale for the research methodology is compared with alternatives and the chosen method is appropriate for the research question/project. 11.25-12.6 The focus for the research question(s) or basis for project is clear. The rationale for the research methodology is compared and evaluated against alternatives and the chosen method is appropriate for the research question/project. 12.75-15 Knowledge and skills demonstrating creativity and initiative 15% Limited understanding of required concepts and knowledge Key components of the assignment are not all addressed. Knowledge or understanding of the field or discipline. Key components of the assignment are all addressed. Often conflates/confuses assertion of personal opinion with information substantiated by evidence from the research/course materials. Thorough knowledge or understanding of the field or discipline/s. Supports personal opinion and information substantiated by evidence from the research/course materials. Explores the limits & strengths of current knowledge Demonstrates a capacity to explain and apply relevant concepts. Highly developed understanding of the field or discipline/s. Discriminates between assertion of personal opinion and information substantiated by robust evidence from the research/course materials and extended reading. Evaluates the limits & strengths of current knowledge. Well demonstrated capacity to explain and apply relevant concepts. A sophisticated understanding of the field or discipline/s. Systematically and critically discriminates between assertion of personal opinion and information substantiated by robust evidence from the research/course materials and extended reading. Extends the limits & strengths of current knowledge. Mastery of concepts and application to new situations/further learning. MGMT6005_Assessment_Brief_03.docx Page3of6 0-7.35 7.5-9.6 9.75-11.1 11.25-12.6 12.75-15 High Level of personal autonomy and accountability 15% Does not reflect upon own learning. Is unreliable and/or untimely in successfully tasks. Blames others for inefficiencies and inaction. 0-7.35 Reflects on own behaviour and impact on others modifies behaviour when necessary. Uses reflection for own learning. Reflects on own behaviour and impact on others modifies behaviour when necessary. Uses reflection for own learning. Reflects on own behaviour and impact on others modifies behaviour when necessary. Uses reflection for own learning. Reflects on own behaviour and impact on others modifies behaviour when necessary. Uses reflection for own learning. Takes responsibility for own actions and completes tasks independently on time. 7.5-9.6 Takes responsibility for own actions and completes tasks independently on time. Takes responsibility for own actions and completes tasks independently on time. Takes responsibility for own actions and completes tasks independently on time. Demonstrates resilience by balancing priorities and managing time. 9.75-11.1 Demonstrates resilience by balancing competing priorities managing time effectively and overcoming obstacles. 11.25-12.6 Demonstrates resilience by balancing competing priorities managing time effectively and overcoming obstacles. Sensitive to diverse and complex contexts. 12.75-15 Application of knowledge to practise 15% Limited understanding of the internal and external business environment. Lacks a global perspective for potential market and trends. Uses a limited range of information as the basis of recommended practice. Understands the internal and external business environment including commercial context and Understands the impact of financial social political environmental issues on the business. Understands the impact of financial social political environmental issues on the business; and where relevant Demonstrates cultural sensitivity. Understands the impact of financial social political environmental issues on the business; and where relevant as they relate to different countries where the business may operate. Demonstrates commercial market forces. Understands local and global markets/trends. Accesses relevant information. Demonstrates commercial awareness of product development/service provision. Understands the business. as they relate to different countries where the business may operate. Demonstrates commercial awareness of product development/service provision and cost MGMT6005_Assessment_Brief_03.docx Page4of6 0-7.35 Synthesises and evaluates information from a variety of sources. Can prepare and presents business cases/proposals. 9.75-11.1 relationships. awareness of product development/service provision and cost relationships. Understands the business and its risks. Gathers/utilises competitor knowledge. 7.5-9.6 Can prepare and presents business cases/proposals. 11.25-12.6 Understands the business and its risks. Assesses the impact of information and communication systems on the operations of the business. Understands the global market opportunities and competitive environment. 12.75-15 Effective Communication 15% Difficult to understand for audience no logical/clear structure poor flow of ideas argument lacks supporting evidence. Audience cannot follow the line of reasoning. 0-7.35 Information arguments and evidence are presented in a way that is not always clear and logical. Line of reasoning is often difficult to follow. Information arguments and evidence are well presented mostly clear flow of ideas and arguments. Line of reasoning is easy to follow. Information arguments and evidence are very well presented; the presentation is logical clear and well supported by evidence. Demonstrates cultural sensitivity. 11.25-12.6 Expertly presented; the presentation is logical persuasive and well supported by evidence demonstrating a clear flow of ideas and arguments. Engages and sustains audiences interest in the topic demonstrates high levels of cultural sensitivity Effective use of diverse presentation aids including graphics and multi-media. 12.75-15 9.75-11.1 7.5-9.6 MGMT6005_Assessment_Brief_03.docx Page5of6 Sustainability in business 15% Unable to identify/neglects one or more of the three pillars of sustainability. Treats corporate sustainability as a concept only on a macro level. 0-7.35 Able to identity all three pillars of sustainability in a business and social context. Can respond to current sustainability issues in a broad context. 7.5-9.6 Shows a clear understanding and discusses distinguishing features of each of the three pillars of sustainability. 9.75-11.1 Can indicate the interrelationships between the three pillars with a degree of fluency and articulation. 11.25-12.6 Compares and contrasts the advantages and disadvantages of upholding the three pillars from a corporate perspective with a view towards creating a corporate strategy. 12.75-15 Team Work 10% Does not participate effectively in a team environment. Places individual goals ahead of the group responsibility. Hinders the group process and upsets the schedule. 0-4.9 Participates effectively in teams. Identifies team and individual goals tasks responsibilities and schedules. Contributes to group processes. Supports the team. 5-6.4 Contributes to small group discussions to reach agreement on issues. Works together with others towards shared goals. Renegotiates responsibilities to meet needed change. 6.5-7.4 Understands group dynamics and team roles. Facilitates team development. Builds teams identity and commitment. Leads teams.Evaluates teams outcomes. Implements strategies for enhancing team effectiveness. 8.5-10 Renegotiates responsibilities tasks and schedules to meet needed change. 7.5-8.4 MGMT6005_Assessment_Brief_03.docx Page6of6
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